Effective business communication: How to connect with your audience

The stories you tell about your brand shape how your business is perceived. But how can you captivate, educate, and inspire your audience?

In this episode, Iris Marlovits, Head of Communications at Enterprise Europe Network Austria and Adviser at the Austrian Federal Economic Chamber, looks into what makes communication effective.

Here's what you’ll learn from our chat:

• Why effective communication starts with a stellar product or service
• The biggest challenges that small businesses face when reaching out to partners, clients, and investors
• How to use visual content to grab your audience’s attention
• Working with brand ambassadors
• Easy ways to involve your employees in your communication efforts
• And Iris' top advice for entrepreneurs aiming to improve their communication

Happy listening!

#EENCanHelp

Chapters

• 1:08 How important is effective communication in a competitive market
• 1:45 Top challenges that small businesses face when communicating with partners, clients, and investors
• 4:30 Grabbing the attention of your audience
• 9:38 Working with brand ambassadors
• 13:04 Engaging your employees in your communication efforts
• 16:44 Iris' top advice for entrepreneurs looking to elevate their communication strategies