How to master digital marketing for your small business

Marketing can help you attract your favourite clients and grow your small business. But figuring out the best messages, strategies, and tools isn't easy.

If you want to learn how to captivate, educate, and inspire your audience, join our conversation with online marketing strategist Sam Dey. Sam is a LinkedIn Learning expert, and founder of Deytips.com, an educational resources website for entrepreneurs and business owners interested in marketing.

We'll talk about: 

• Why having a great product is your best marketing strategy
• How to make your brand stand out in a crowded digital market
• The 80/20 rule to get more leads and sales
• Creating content that resonates with your audience
• Why social listening and monitoring are crucial for your business
• How to use data to make smart marketing decisions
• Tips for making the most of online marketing without getting overwhelmed

Happy listening! 

#EENCanHelp

Chapters

• 0:08 Intro
• 1:42 Why marketing is crucial for (small) businesses
• 2:57 How do you build an effective marketing strategy?
• 4:28 Building a brand that stands out in a crowded market
• 6:53 Tips to create a strong online presence
• 10:12 How to craft content that informs, engages and captivates your audience
• 21:42 Sam's top marketing tips for entrepreneurs